Clear skin, clear vision: How Arboré personalized skincare for millions

In the crowded world of skincare, Arboré carved a unique path by introducing a revolutionary approach to personalization. With a vision to empower individuals through customized solutions, Arboré transformed how millions perceive and care for their skin.

The challenge

Skincare often follows a one-size-fits-all approach, leaving countless consumers with products that don’t address their unique needs. Arboré identified a growing demand for personalized, science-backed solutions but needed a cohesive brand identity and user-friendly platform to communicate this vision.

The solution

Through a holistic approach, we crafted a brand identity that reflects Arboré’s core values of inclusivity and innovation. Key steps included:

1. Identity design:A sleek, modern visual identity emphasizing trust and approachability through a minimal logo, calming color palette, and clean typography.
2. Packaging:Modular designs with customizable labels that highlighted personalization while maintaining a consistent brand presence.
3. Web/UI design:An intuitive website experience that guided users seamlessly through their personalized skincare journey.
4. Photography direction:A mix of lifestyle and product-focused visuals, showcasing diverse individuals and emphasizing inclusivity.

The results

• 500% increase in brand recognition within the first year.
• Over 1 million users engaged with the platform, completing personalized assessments.
• Arboré became synonymous with innovation in the skincare industry.

Behind the numbers

When Arboré launched its personalized platform, they’d envisioned serving a niche market of skincare enthusiasts. But the reality exceeded all expectations. By embracing storytelling, leveraging user-generated content, and maintaining a laser focus on their mission, Arboré captured the attention of skincare novices and experts alike. Their modular packaging—designed to adapt seamlessly to user preferences—was shared widely on social media, sparking conversations and amplifying brand loyalty.

Customers’ stories flooded in, highlighting transformations not just in their skin but in their confidence. For many, Arboré wasn’t just a skincare brand; it was a movement that redefined self-care. This momentum solidified Arboré’s position as a leader in the personalized skincare revolution.

"Arboré has completely changed my skincare routine. Not only do I see the results on my skin, but I feel more confident every day knowing my products are tailored to me."

— Emma